Samsung announced today that it has become number five in the Best Global Brands 2020 list announced by Interbrand, a global brand consulting company, with its largest-ever brand value of USD 62.3 billion.Despite the challenging business environment brought on global companies by COVID-19 in 2020, Samsung saw a 2% rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year. Samsung ascended to the global top five in three years after reaching number six in the list of Best Global Brands 2017.
The company has been recording consistent growth in terms of brand value since starting in 43rd place in 2000 when Interbrand began publishing the Best Global Brands.
Since entering the top ten with a number nine rank in 2012, Samsung has continued its steady climb, reaching 6th place in 2017 and 5th place in 2020. Samsung’s move upwards in Interbrand’s list of 100 most valuable brands in the world was backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.
Response to COVID-19, CSR, innovation in lifestyle-related products and continued investment in future growth engines drive brand valueAccording to Interbrand, major factors that played a critical role in Samsung’s growth were:
Rapid response to COVID-19 through global activities for Corporate Social Responsibility (CSR) and integrated global campaign
Company-wide activities dedicated to sustainable development
Continuous launch of innovative products including Galaxy Fold, The Terrace and BESPOKE refrigerator
Copied from: Ghana web
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